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stop A/B testing everything

most tests are underpowered theater. here's when it's actually worth running one.

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here's the pattern: the fix is rarely more tooling, more steps, or more "best practices." it's usually deleting something — a field, a step, a tool — and watching the number you care about go up.

start by measuring the thing itself, not the dashboard's summary of the thing. walk through your own flow like a first-time user who's slightly in a hurry. write down every moment you sigh.

that's the whole trick. no framework, no webinar. go delete something.