the growth theater industry
a tour of dashboards nobody reads, metrics nobody moves, and the consultants who bill for both.
2026-06-20 writing
point-of-view pieces.
longer-form. snarky about the industry, never about you.
tired of frameworks
another slide deck won't fix your funnel. here's what will.
2026-06-02what "for good" actually costs
on turning down work. not evil, for once, as a business model.
2026-05-08til: your users already told you what to build
they wrote it in support tickets. the roadmap was in the inbox the whole time.
2026-04-16