← all tips & tricks

your checkout has seven steps. it needs three.

count the clicks between 'i want this' and 'i bought this.' every extra one is rent you pay to your own form builder.

---

here's the pattern: the fix is rarely more tooling, more steps, or more "best practices." it's usually deleting something — a field, a step, a tool — and watching the number you care about go up.

start by measuring the thing itself, not the dashboard's summary of the thing. walk through your own flow like a first-time user who's slightly in a hurry. write down every moment you sigh.

that's the whole trick. no framework, no webinar. go delete something.